In the 1891 painting of Sir Luke Fields doctorsee the doctor taking care of a sick child. The background shows a modest home. The doctor is a concentrating figure, with the focus on getting the child up, hale and rich.
At the time when health care went beyond mere treatment, the empathy of the medical fraternity and the iconicity of personal care was iconic. It’s about the ongoing personal concern of care providers. A doctor is someone who knows your family and your surroundings. Medicine is rooted in observation and empathy as science.
This pattern has changed dramatically as the world experiences the scourge of World War I. The patient was born with a large hospital. Healthcare becomes centralized. Although this “care factory” model brings efficiency and innovation, it also creates distance. The specialization of nursing causes doctors to limit themselves to their narrow areas of expertise. Convenient to tilt towards the provider, not always the patient. Personalized care is the kind of care captured in the paintings of Fieldes and is hard to find.
Today, as health care demand rises, we stand at a crossroads. The number of doctors, nurses and allied health professionals has not kept up with the demand. So, how do we try to personalize attention in a system under stress?
The answer is technology. With generated AI, real-time data and integrated digital platforms, we are rebalancing the equations between caregivers and care providers.
Let’s start with the generated AI, which is the core of this transition. Hospitals and clinics are using AI generations to automatically repeat work. The creation of automated clinical notes can reduce paperwork handled by doctors and nurses. This gives them more time for in-person care.
AI-powered chatbots and virtual assistants are taking over the work of patient inquiries for health workers. These robots are also cleverly used to push patients to take medication on time, act as peers, check patients’ mental health, and more. They not only provide patients with personal style, but also provide valuable insights to the WHO to better address the nuances of health care.
What if the care provider can gain insight into the patient’s requirements and when in real time? Think about all the timely help that can be passed on to the patient. Not only that, timely help will involve a personalized patient solution. Technology is used to attract feedback from every corner – applications, websites, etc. Research this data in real time to enhance health care.
Traditional therapies have long relied on the probability of a wide range of disease cohorts. Today, emerging technologies allow precise tailoring of treatments to individual genetics, behaviors and needs to achieve truly personalized medicine.
Suppose you need a reminder for flu vaccines – your care provider even realizes it’s time and pick you with the right message. Predictive analytics is helping nursing teams provide personalized care to the population. It becomes so personal that it is actually “n of 1”, which is the technology for everyone tailoring – Ringo, habits, likes, etc.
“Healthy injustice is the most shocking and inhumane in all forms of inequality.”
Dr. Martin Luther King’s offer still represents inequalities in equitable access to health care. Today’s technology can solve this problem. Think about it – Healthcare providers note that residents in low-income communities do not accept applications for people with diabetes. Providers can then launch an educational awareness campaign to highlight the capabilities of telehealth supported by the app. This will inspire people in the community as it saves patients the hassle of hospital visits for routine checkups. This is a win-win situation for both patients and caregivers.
Healthcare is also leveraging technology to work on the benefits of “social care”. Healthcare providers use social care (whether for housing support, transportation or food assistance). There are two ways to help patients: one, taking care of themselves as a social support course without barriers. Two, in fact, actually, they actually implemented medical advice to improve their health.
Digitalization also helps bring care into traditionally overlooked areas such as “mental health.” Behavioral health support is increasingly built on digital platforms, making it easier for people to get help early without the stigma or delays traditionally belonging to mental health care.
Patients today expect them to get the same frictionless experience from banking or online shopping. Whether it’s booking an appointment, examining lab results or talking to a nurse, patients will look for a worry-free and smooth experience. Healthcare providers are working to provide patients with a continuous and seamless experience of a variety of channels, such as websites, applications or voice calls. By adopting this approach, patients do not have to repeat or start from scratch each time they switch channels.
Thanks to all this digital access and data exchange, patient data privacy and consent are becoming increasingly important. Healthcare companies need to adopt privacy regulations on the one hand, but also have to do with stakeholders with how to use patient data. They are convinced that patients have authorization to share and use data.
Modern technologies with AI-centricity are creating unique opportunities to address healthcare challenges in ways that were impossible a few years ago. Super personalized approach to care, faster, more accurate responses, more humane connections with patients – all of which, along with the ability to engage with the entire population, can be the backbone of the global healthcare system.
Source: metorworks, Getty Images
John Squeo is an experienced medical technology executive with over 27 years of experience in health systems, interoperability and cloud technology. As Senior Vice President of Citiustech, he leads business development, customer management, sales and partner channels in the provider and healthcare markets.
Prior to joining Citiustech, John held a key role, including CIO and Chief Innovation and Strategy Officer for various health systems. He has also served as managing director of Accenture Health Strategy Consulting Practice. The commitment to community health is evident in John’s leadership for a Chicago-based nonprofit health charity that has addressed the insurance gap for more than 114,000 residents and presented in the Wall Street Journal. He has an MBA and is recognized as the American College of Healthcare Executives (Fache), a Certified Chief Information Officer of Healthcare (CHCIO), and a Certified Director of Digital Health (CDH-E).
This article passed Mixed Influencer Programs. Anyone can post opinions on MedCity News’ healthcare business and innovation through MedCity Remacence. Click here to learn how.
